A Scoop of Social Responsibility: Ben, and Jerry’s the B Corp. Retrieved February 15, 2017, from https://nonprofitquarterly.org/2012/10/29/a-scoop-of-social-responsibility-ben-and-jerrys-the-b-corp/. Recap: Examples of Corporate Social Responsibility. In the company’s mission statement, it is clear that Ben & Jerry’s has a mission focused on public awareness, responsibility and improving the quality … While your family is buying ice cream, … this would effectively gain a better outcome from employees and make the company more reputable. Jostein Solheim: At Ben & Jerry’s, we don’t really have a [corporate social responsibility (CSR) program]. To start, Ben and Jerry’s has a liveable wage policy that offers employees almost double what minimum wage is and increases with inflation in the economy (Ben & Jerry’s, 2016). Rob Michalak has worked for Ben & Jerry’s on and off for 26 years and is now director of social mission. Caught by the evangelical spirit, many did raise their hands before reaching out those hands for free ice cream. Ben & Jerry’s Exceeding the ethics of social responsibility Ben & Jerry’s began in much the same was as any other business: with a dream. The strongest tool of business is its voice, Cohen said, but he deplored that many large. Analyse the methods used by Ben & Jerry’s to achieve this strategy. Ben and Jerry’s gives the foundation 7.5% of its annual pretax profits. With its emphasis on economic and social responsibility, Ben & Jerry’s is a good company to work for, she said. That wasn’t Ben and Jerry’s goal, however, and it pushed forth change to accept social responsibility of societal and environmental liabilities. Its strong corporate culture towards corporate social responsibility is recognized world-wide to be an example for every business. Learn about Ben & Jerry's values, corporate social responsibility, company mission, and the commitment to linked prosperity & sustainability. First, the company’s heavy investments in multiple social responsibility programs may negatively affect its financial performance. Ben and jerry’s take on corporate social responsibilities or in more simple manner of CSR is taking action to achieve more desired goals to expand their business growth and also maintaining open line communication with employees to gain a better outcome. The OCA is suing Ben & Jerry’s Homemade, Inc., for what it calls the 'deceptive labeling, marketing and sale of Ben & Jerry’s ice cream products.' Ben & Jerry's is perhaps America's leading ice cream company, so it only makes sense that people would want to advertise with them. When Corporate social responsibility comes up with Ben and Jerry’s we perceived to behave in social responsible manner, and dealing with the other business parties as well as internal parties. In order to gain this stature, a company must pass rigorous standards consisting of social responsibility, environmental performance, accountability, and transparency (Carpenter &, McCambridge, 2015). Ben & Jerry's is more than just an ice cream company. It's like sliding a dimmer switch as opposed to an on-off switch. The methane digester produces energy to power the farm (Carpenter &, McCambridge, 2015). And 40 years on, many other companies are still trying to catch up — including Unilever, which began to take its own social responsibility more seriously after buying Ben & Jerry’s. Ben & Jerry’s serves as a great example of how companies can demonstrate their commitment to diversity and inclusion. The company is know to have a progressive, nonpartisan social mission that seeks to meet human needs and eliminate injustices in local, national and international communities by integrating these concerns into its day-to-day business activities. When it comes to Ben and Jerry’s, however, this company is in it for the environment and the greater good. The Brazil nuts used in their rainfor… Even though the company makes significant profits, to Ben and Jerry, that wasn’t the vision that started them off. — to find the CEOs had high ethical standards,  didn’t exploit their workers, their communities or the environment, and supported worthy nonprofits. Create a free website or blog at WordPress.com. This can be seen by the self-check stress system all employees have access to (Ben & Jerry’s, 2016). ... Don’t be shy on social media. Retrieved February 16, 2017, from http://www.greenmoneyjournal.com/march-2014/ice-cream/, Taibi, C. (2013, August 15). Change ), You are commenting using your Facebook account. Ben & Jerry’s was a small company whose impact was huge. Ben and Jerry’s sets up a deconstruction program for their dairy farm suppliers, in which the organization sends their dairy waste from the Vermont plants back to farms (Carpenter &, McCambridge, 2015). For example, the company set up a charitable foundation in the UK when it moved into that market (Jerry’s, Our History: Ben & Jerry’s, 1999). Prior to the year 2000, Ben & Jerry’s … Edmondson, B. Although another Unilever brand, Breyer’s Ice Cream, is committed to the Rainforest Alliance, Ben & Jerry’s diverse commitment to philanthropy is unmatched. “It builds incredible consumer loyalty. It was about two guys, making wicked good ice cream, and setting out to change the business world. Ben and Jerry’s takes care of those who are unemployed. “Business has become the most powerful force in our society,” supplanting religion and government. The employees of this company are treated very well, showing growth from their humble and ethical roots. (2016). This was an aspect of the Ben and Jerry’s company that most impressed me by creating a sense of pathos in their mission statement. Ben and Jerry’s was founded in 1978 in Burlington, Vermont, where the headquarters resides today. It’s an integral part of our … The statement is as follows, “Make the world’s best ice cream, Pursue progressive social change, and Provide fair compensation to employees and shareholders alike” (Edmondson, 2014). With this type of power, social damage and public awareness can oftentimes be ignored. Retrieved February 15, 2017, from http://bjsocialresponsibility.weebly.com/index.html, Carpenter, H., & McCambridge, R. (2015, April 16). This business could have released a transparent, yet biased report, on all the positive impacts and came out looking like a hero. The Harlingen resident is the author of five books: Valley Places, Valley Faces; At the Crossroads: Harlingen’s First 100 Years; and Leading the Way: McAllen’s First 100 Years, For the Good of My Patients: The History of Medicine in the Rio Grande Valley, and Quinta Mazatlán: A Visual Journey. From Cherry Garcia to Chunky Monkey, Ben and Jerry’s is an American favorite. Grant requests poured in, and unmet human needs multiplied. Ben and Jerry’s strives “to show a deep respect for human beings” whether they work for the company or not. This report will: 1. The company has a program named the Caring Dairy Program. The ice cream bar boxes are made of 100% post-consumer recycled paperboard and are compost friendly (Ben & Jerry’s, 2016). The Brazil nuts used in their rainforest crunch are responsibly harvested. It was not our idea of a good time as children of the ’60s,” Greenfield said. In recent years, the Vermont-based ice cream company has used social media to scoop up customer delight far and wide. This fact alone does not necessarily mean a company is being responsible for pure profit. To start, Ben and Jerry’s is a certified B corporation. “What Jerry and I discovered is that there is a spiritual aspect to business,” said Cohen. In 1991 Ben and Jerry’s became the first publicly traded American company that offered health and other benefits to same sex partners of employees (Edmondson, 2014). Abstract. Deciding to grow the business in way consistent with their values of supporting their employees and the community, they held the first ever public stock option in Vermont. 3). Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. This unbiased audit contained not just the positive societal impacts, but also the negatives. Ben & Jerry’s redefined their bottom line to include both the profit made and the improvements made for lives in the community. Ben & Jerry’s Social Mission. A thorough search on Ben and Jerry’s reveals that the company has not been involved in any incidents where the moral, ethical, and social responsibility of the company was in question. The ice cream company famous for its commitment to social responsibility makes it official. The dairy waste, along with farm waste, is put into a methane digester provided by Ben and Jerry’s (Carpenter &, McCambridge, 2015). What most ice cream lovers may not realize is that Ben and Jerry’s is one of the first companies to put a strong emphasis on the importance of being ethical and socially responsible. Matthew McCarthy is a veteran marketing specialist who has The Ben & Jerry's sale is a good example of some of the ways a business owner can attempt to balance the scales between social responsibility and profit. Being known as social responsible meets another set of customers’ needs. With a few thousand dollars, a certificate from Penn State’s $5 correspondence course on ice cream making and a used, five-gallon motorized rock-salt ice cream maker, Ben & Jerry opened their business in Burlington, Vt., because no other ice cream parlors were there. In 1978, they took a $5.00 correspondence course from Penn State for ice cream making, used their $12,000 investment ($4,000 of which was borrowed), and opened their first ice cream shop in Burlington, Vermont, USA (Ben & Jerry’s, n.d., para. On June 2, while many other brands in the United States were posting a black square to their social media accounts and making carefully worded statements about racism in the wake of George Floyd’s death, Ben & Jerry’s had a much more direct message. As a business we strive to create a world where everyone gets a 'fair slice of the pie', and use the voice and programmes at the heart of our aspiring social justice company to make this happen. In July 2017, OCA reported that 10 of 11 samples of Ben & Jerry's ice cream they tested came back positive for glyphosate, the active ingredient in Monsanto's Roundup herbicide, and/or its main metabolite AMPA. Successful companies such as Body Shop, Stonyfield Farm or Ben & Jerry’s have been establishing strategies which main focus relies on Corporate Social Responsibility and appreciated CSR as a business driver. Counselors and life coaches are available to employees, free of charge (Ben & Jerry’s, 2016). He says that the company is having a bigger impact than before because of its increased size. They sold 50 gallons of ice cream daily in the summer. The company created pint packaging that reduced negative impacts on the environment. Ben and Jerry’s corporate culture is one that focuses on the environment, its products, and people. Back in the early ’80s when CSR (corporate social responsibility) was still on the rise, Ben Cohen dubbed the phrase, “Caring Capitalism.” Both Ben Cohen and Jerry Greenfield remain local Vermont and global heroes for their outstanding community activism. Freelance writer Eileen Mattei was the editor of Valley Business Report for over 6 years. They roam the country espousing social responsibility, although many assert the greatest good a business can do is to provide good jobs and secondarily support community causes. With the growing public awareness and demand about the CSR activities we at Ben & Jerry’s have taken this towards its employees and the society at large. According to a recent report from Aflac on corporate social responsibility (CSR) report from Aflac, consumers, workers, and investors are putting increasing pressure on American corporations to make meaningful contributions to the greater social good.. Leadership, Social Responsibility, and Projected Identity: The Ben & Jerry’s Story over Time Relatively small, entrepreneurial firms with a reputation for social responsibility are In 1991 Ben and Jerry made this ethical choice because it was, to them, the right thing to do. Ben & Jerry’s is currently organized as an autonomous subsidiary of Unilever, which has dozens of subsidiaries worldwide. Ben & Jerry’s also campaigns against the use of rBGH, or recombinant bovine growth hormone. This brand boasts delicious concoctions of toppings and ice creams that possess creative and entertaining flavor names. 2. The aim of this paper is to critically evaluate social responsibility of business in a global economy. This is just one of the many ways Ben & Jerry’s practices social entrepreneurship and corporate responsibility. As a business we strive to create a world where everyone gets a 'fair slice of the pie', and use the voice and programmes at the heart of our aspiring social justice company to make this happen. Sign up for our weekly VBR e‑Brief newsletter to receive the latest business news, opinion, and updates from across the Rio Grande Valley. One way in which I thought Ben and Jerry’s most displays corporate social responsibility to the world around its company was their dedication to fair trade. Ben & Jerry’s is a company that values social justice as much as its profitability and is unabashedly progressive in its politics. The organization treats their customers well and supports their causes too. Ben Cohen and Jerry Greenfield are well known both as the founders of the super-premium ice cream company with an array of tempting and humorously named flavors and as the founding fathers of “caring capitalism.” This case analyzes the company Ben & Jerry's through the lens of the corporate social responsibility (CSR) movement. This includes areas of cooling, lighting, water and waste management systems, and energy efficient technology (Carpenter &, McCambridge, 2015). The corporate culture of “Doing Good by Doing Good” and “Peace, Love and Ice cream” establish the guideposts for how employees behave in the business. Ben and Jerry’s hold a deep respect for people both inside and outside the company. This exploration includes a description of the concept of corporate social responsibility, and an investigation of some specific actions by Ben & Jerry’s to ascertain whether or not these actions are indeed socially responsible in nature. corporations use that voice only in their self-interest. For decades Ben & Jerry’s has been creating innovative flavors and exceptional experiences. In 2009 they started to use paperboard that was certified from a forest that was also managed for the protection of wildlife (Carpenter &, McCambridge, 2015). Ben and Jerry’s is a household name when it comes to ice cream. They believe businesses act in their own, narrow self-interest instead of improving the overall quality of life. Businesses have an abundance of global power and influence. Leadership, social responsibility & organizational identity: The case of the acquisition of Ben & Jerry’s by Unilever 1295 Abstract: Relatively small, entrepreneurial sized firms with a “Socially Responsible Organizational Identity” are being acquired by large multinationals at a growing pace. Ben & Jerry’s operates franchised ice cream shops, but franchisee fees are waived for those shops run by nonprofit social service agencies, like those running at-risk youth job training programs. They have donated over two million dollars to multiple organization it the hopes to have a positive impact on society. The cows from which their milk supply comes from are too! Change ), You are commenting using your Google account. Ben & Jerry’s Foundation The goal of the foundation is to provide funds for projects that gave back to communities. Examples of Ben & Jerry’s social responsibility activism abound in their fair-trade ingredients. It is clear that many of these activities do not benefit their profits directly. This is a prime example of pioneering an ethical culture within a company, as 1991 was not a time of great acceptance. Ben & Jerry’s has set up a charitable foundation to help support a variety of projects based in the markets in which it operates. (2014, March). Unilever will have to find such stockholders, or educate them, or do the right thing in spite of them. Ben & Jerry's Corporate Social Responsibility Ben and jerry’s use CSR to achieve more desired goals to increase the growth of their business and also help them maintain open line communication with employees. The business regularly awards $1.8 million dollars in grants to eligible nonprofit organizations, nominated by consumers and approved by employees (Ben & Jerry’s, 2016). His talk, “The Social Responsibility of Corporate America,” focused on the history of the company and the two men’s multi-faceted approach to running a business. Companies will hook up with a politically correct charity for a while, but never take a stand on a real political issue. Ben and Jerry's certified as a socially responsible business. Their business 9 Reasons To Love Ben & Jerry’s That Have Nothing To Do With, Ice Cream. Sure, we have an appetite for ice cream... but we also have a hunger for social justice! This article by Rosemary Couture appears in the May 2016 print edition of Valley Business Report. Ben & Jerry’s Exceeding the ethics of social responsibility Ben & Jerry’s began in much the same was as any other business: with a dream. Ben & Jerry's social mission seeks to eliminate injustices in our communities by integrating these concerns into our day-to-day business activities. Ben and Jerry’s gives the foundation 7.5% of its annual pretax profits. This case study utilizes the story of Ben & Jerry’s struggles with corporate social responsibility to assist students in applying legal and ethical concepts to practical business situations in an international context. These two men aimed to create a generational transformation that would produce socially responsible entrepreneurs (Edmondson, 2014). They’re well known for customer service, but also for the support of customer causes. (956) 310-8953 Rob Michalak has worked for Ben & Jerry’s on and off for 26 years and is now director of social mission. During the Occupy Wall Street protests, Ben and Jerry’s provided protestors free ice cream and invested in fueling the protest (Taibi, 2014). The brownies in one flavor are purchased from a Bronx bakery that employs ex-cons and former drug addicts. Ben & Jerry’s Corporate Social Responsibility. The organization has an impeccable record of meeting social responsibility goals evident by its commitment to donating a minimum of $1.1 million annually of pre-tax profits to philanthropic causes to help improve the quality of life domestically and globally (Ben and Jerry's, 2010). Money can be the root of all opportunity.”. This program prohibits farmers from using artificial growth hormones, ensures cows are free to graze, and even implements a policy that cows get massaged on a regular basis (Taibi, 2013). A Demonstration of Marketing Comprehension. ( Log Out /  It differentiates our products, motivates employees and creates a unique selling point,” Greenfield  said. 3. In the 1980’s, two men named Ben and Jerry decided to open up shop in Vermont, making ice cream that contained only the freshest and most natural ingredients (Edmondson, 2014). Examples of Ben & Jerry’s social responsibility activism abound in their fair-trade ingredients. One way in which I thought Ben and Jerry’s most displays corporate social responsibility to the world around its company was their dedication to fair trade. The founder of the organization that certifies businesses to be a B corporation stated, “It’s awesome to have Ben and Jerry’s join a movement they inspired and created” (Carpenter & McCambridge, 2015). With this type of power, social damage and public awareness can oftentimes be ignored. Ben & Jerry’s co-founders, Ben Cohen and Jerry Greenfield, have long been vocal about social justice causes, both through their ice cream flavors and their own activism. 6 The fan favorites Phish Food, Half Baked and Americone Dream are just a few examples found to contain glyphosate or its metabolites. In the winter, they had to diversify and began delivering their ice cream to restaurants and small groceries, soon expanding into neighboring states and fighting off national brands. This can range from engaging in nonprofit causes, to bettering the community, or creating stronger connections between employees. Ultimately, a companys CSR is established to increase overall engagement. So seriously, in fact, that they were the first organization to release a transparent audit of the company impacts it had on society (Edmondson, 2014). But that balance isn't just one side versus the other. This was an aspect of the Ben and Jerry’s company that most impressed me by creating a sense of pathos in their mission statement. The ice cream maker’s effective work of corporate social responsibility has made them a model for the industry for engaging in socially responsible behaviour (Poltenson, 1996) Objectives. Speaking in Edinburg at the UTRGV Distinguished Speakers series on the “Entrepreneurial Spirit, Social Responsibility and Radical Business Philosophy” the duo riffed on their book Double Dip: How to Run a Values-Led Business and Make Money, Too. Ben and Jerry’s has grown and flourished, embracing their ethical and responsible beginnings while always adding to it. They additionally support using recycled paperboard for product packaging. It doesn’t end there. One customer had wrote into Ben and Jerry’s, complaining that the brownies in the ice cream he bought were powdery and dry. Ben & Jerry’s is a company that values social justice as much as its profitability and is unabashedly progressive in its politics. They felt that because their community supported their growth from the beginning, they should be the first to benefit from the success of the business, prior to public offering (Edmondson, 2014). The company offers extensive leave for childbirth not only for women, but also for men (Ben & Jerry’s, 2016). Post was not sent - check your email addresses! Ben & Jerry’s corporate social responsibility blows other ice cream brands out of the water. From their humble Vermont start, the goal has always been to be a sustainable, ethical, and responsible company. But as unevolved children of the ‘60s, Ben and Jerry cling to the mantra that all businesses (other than theirs and an anointed few), big and small, are by nature evil or at least amoral. Switching into revival-preacher mode, Cohen and Greenfield asked the audience to raise their hands in support of getting corporations and their donations out of politics via a constitutional amendment. Ben & Jerry’s new CEO has big plans for the country’s third-leading ice cream company. At Ben & Jerry’s, positively impacting society is just as important as producing premium ice cream. Along with ice cream, Ben and Jerry’s have also become known as one of the best companies who care about the corporate social responsibility. Port of Brownsville Supports Wetlands Restoration, SUBSCRIBE TODAY TO RECEIVE 12 PRINT ISSUES MAILED TO YOU FOR ONLY $30. This model works, argued Rob Michalak, Ben & Jerry’s global director of social mission, when he spoke to Johnson students at the Breazzano Center Sept. 25 at the invitation of Johnson’s Sustainable Global Enterprise Club. We were becoming businessmen (writing memos, hiring and firing people). Most Ben and Jerry's stockholders prided themselves on their social responsibility (and made out well in the end anyway). These local farms include some of their own suppliers, but is not solely based on their suppliers alone. Ben & Jerry’s also demonstrates how they care to its consumers. This not only assists the farms, but  reduces the environmental liabilities of both Ben and Jerry’s and the dairy farms. Ben & Jerry sold their company to Unilever 15 years ago but still work there, without responsibilities and without authority. We attempt to go beyond media representations as we explore the following question: Is Ben & Jerry′s Inc. a socially responsible organization? Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pinterest (Opens in new window), Click to email this to a friend (Opens in new window). Ben and Jerry’s took their packaging into consideration when it comes to being green. They buy coffee directly from a coffee co-op in Mexico and wild blueberries harvested by a Maine tribe. Ben and Jerry’s take social responsibility very seriously. In its 1999 annual report, social auditor James Heard wrote: “Ben & Jerry’s most impressive achievement regarding its social mission is the way in which it has institutionalized the company’s values into decision-making. Managing Social Responsibility and Growth at Ben & Jerry’s INTRODUCTION Ben Cohen and Jerry Greenfield opened their first ice cream shop on May 5, 1978, in a converted gas station in Burlington, Vermont, investing $12,000 in secondhand equipment. 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